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September 10.2025
2 Minutes Read

Experience the Magic: LEGO Store Opens at Atlanta’s Perimeter Mall

LEGO Store Opens at Perimeter Mall entrance with balloons and shoppers.

LEGO Brings Joy to Atlanta’s Perimeter Mall

This past weekend, excitement filled the air at Perimeter Mall in Dunwoody, Georgia, as the LEGO Group officially unveiled its latest retail location—the 119th LEGO store in the United States. The grand opening attracted LEGO lovers of all ages, confirming that creativity knows no boundaries.

Interactive Experiences Await at New Store

The new 2,153-square-foot store is designed to engage visitors through imaginative play and interactive experiences. Upon entering, shoppers are greeted with vibrant displays, including a Pick & Build Wall, a Build a Minifigure station, and numerous Play Tables designed for hands-on fun. This dynamic atmosphere promises not just shopping, but an adventure where customers can immerse themselves in the world of LEGO.

A Store Manager’s Heartwarming Connection

Store manager Michael Stanton, who has roots in the local area and a rich history with the LEGO brand, described the opening as a significant homecoming. "What’s so fun about working for the LEGO Group is you come to work every day and you play," Stanton said. His passion for the brand is evident as he engages with families, bringing smiles and joy into the store.

Grand Opening Highlights

The opening festivities featured a ribbon-cutting ceremony and exclusive giveaways, inviting LEGO Insiders to participate in promotions that offer unique products. The shop is not just a retail space but a community hub where builders can connect and share their passions, enhancing the overall Atlanta experience.

Transforming Enthusiasts Into Community Builders

Adult LEGO fans also showed up in substantial numbers, reflecting the rise of LEGO as a favored pastime among older audiences. Mike Moore, a local IT professional, shared his newfound love for building complex sets, commenting on the therapeutic value it brings. His enthusiasm for the Technic series showcases how LEGO has fostered a community of creativity and relaxation. Moore, like many others, couldn’t resist the call of the grand opening, making it a memorable day for himself and countless attendees.

The Future of LEGO in Atlanta

With this store opening, the LEGO Group is not just adding another retail location but is solidifying its place in the heart of Atlanta’s vibrant culture. As residents and visitors flock to the store, it serves as more than just a space for shopping; it's a place where dreams come to life, providing a unique blend of nostalgia and innovation in the world of building blocks.

If you enjoyed this story, why not stay connected? Join Atlanta Local Unplugged on Facebook and YouTube for exclusive local information. @atlantalocalunplugged

If you enjoyed this story, why not stay connected? Join Atlanta Local Unplugged on Facebook and YouTube for exclusive local information. @atlantalocalunplugged

Atlanta Culture

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